Black and white photo: Alex cycling in the hills of Northern CA
Colorful block: Alex Lai, Product Designer, Visual Designer, Super-domestique

For more than a decade, I have applied my expertise at an advanced level to craft simple solutions for products used by millions of people.

SELECTED
WORKS

I spearheaded an initiative to establish a comprehensive systems approach, ensuring clear and effective communication of entitlement and other high-priority badging within the app.

We enhanced Roku’s streaming app by integrating subscription-based content with an already robust library of free content, providing an even more compelling entertainment experience. 

Examples of designs that contribute to the development of new features and ideas that have significantly shaped the Roku streaming experience.

As a Product Designer with 10 years of experience, I thrive on challenges that demand both creativity and excellence.

 My passion for cycling mirrors this dedication; I recently trained six months to complete a seven-day ride around the Bay Area with former colleagues.



The professional relationships I built at work became the foundation for this journey, highlighting my commitment to teamwork and camaraderie.



Whether in design projects or cycling adventures, I set ambitious goals, navigate complex paths, and foster a great team culture—skills I am eager to bring to my next role.